Spotify launches playlist for dogs left at home alone
42% of owners say their pets have a favorite type of music
LONDON - Spotify has made playlists and a podcast for dogs to listen to in their owners’ absence, after finding that nearly 74 percent of UK pet-owners play music for their animals.
The Swedish audio-streaming business company said it has launched a podcast featuring soothing music, “dog-directed praise”, stories, and messages of affirmation and reassurance narrated by actors to alleviate stress for dogs who are home alone.
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Meanwhile, playlists aimed at pets offer tracks selected by algorithms to match pets’ characteristics such as energetic or slow.
Spotify said it found in a survey that one in four pet-owners play music for their pets to listen to for company when they are away from home, with 42 percent of owners saying their pets have a favorite type of music.
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A quarter of pet owners said they have even seen their pets dancing to music.
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Reporting by Elizabeth Howcroft; editing by Stephen Addison