Published November 11, 2014 4:51pm EST | Updated January 8, 2015 2:51pm EST

Yahoo To Acquire Video-ad Platform Brightroll For $640 Million

Yahoo Inc. said Tuesday it will acquire programmatic video advertising platform Brightroll for $640 million. Yahoo said it will combine its premium desktop and mobile video advertising inventory with Brightroll's platform to increase the value of advertisements across its various platforms. Yahoo said it expects the all-cash deal to close in the first quarter of 2015.