Why Are Junk Email Ads Still a Thing?
Right out of college, I got a job managing the direct marketing program for a very large sports company. My educational background was in marketing, but this was the first time I handled direct mail campaigns. What intrigued me about it was that at that time, success was getting a response of only 2-3 percent from the hundreds or thousands of mailers we distributed every few weeks.
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In recent weeks, for example, I got ads for "50 Plus" dresses and sports bras (Do they know something that I don't?). I also spotted ads for boats and mountain climbing expeditions, neither of which interest me.
I am pretty sure I did not express an interest in any of these topics online. Yet I get dozens of ads about them each week, all of which are promptly deleted. On the other hand, if I see ads about food, discounts on hotels and flights, or scuba diving, I almost always check them out.
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I certainly hope Upstone is correct and that the advertising industry does indeed adopt AI and apply it aggressively to their email marketing
This article originally appearedPCMag.com